“Everybody reads copy. Everybody needs copy. And whether they realize it or not, everybody writes copy - just not necessarily very well.”
- Chinie Hidalgo Diaz, Copywriting 101
On June 22, 2018, Ms. Chinie Hidalgo Diaz came by to our office and talked about the basics of copywriting. She began the session by giving the group a short exercise to help us realize the most basic rule of copywriting. She then imparted her knowledge on good writing, the fundamentals of selling, the role of the copywriter, 10 basic rules of copywriting, and shared with us some tried and tested copywriting formulas. She talked us through the process of copywriting, and even shared some real-life examples we can use as guides for our own projects.
After the discussion, she held a coaching session wherein she workshopped our current plans and projects. We also sought her advice for some of the blunders we have encountered while writing copy, just as she had when she was starting out in the industry.
Though a bit short, this session was very insightful and vital to our process here at 9Grids. We were able to familiar ourselves further with copywriting and its basics, and were inspired to create better and more effective copy.